Experience-only selling
Teams rely heavily on personal memory instead of shared commercial visibility.
SalesGro SFA
Make Every Outlet Visit Count
Sales Execution Excellence
SalesGro SFA gives field sales teams the customer knowledge, sales priorities and growth opportunities they need to execute every outlet visit with greater purpose.
Mobile SFA
Built for the Route, Not the Back Office
Order bookers open one home screen for today’s visits, tasks, and quick actions—then follow the PJP route and check trends before they walk into the outlet.
Screens from the SalesGro SFA mobile app (demo data).
Business challenge
Salespeople Need More Than an Order Screen
A productive sales visit requires the salesperson to understand the customer, recognize the opportunity and know where to focus. Without this visibility, visits can become routine order-taking rather than active customer development.
Missed assortment
Opportunities versus comparable outlets remain invisible.
Inconsistent focus
Strategic products receive uneven attention across the team.
Late stock-out discovery
Replenishment needs appear after sales are already lost.
NPD gaps
New products miss the outlets where they fit best.
Uneven visit quality
Execution quality varies widely between salespeople.
Sales visit experience
Give Every Visit a Clear Commercial Purpose
Before or during the visit, the salesperson should understand:
- What this outlet normally buys
- What may need replenishment
- What products are missing
- What similar outlets are buying
- What the business wants to prioritize
- What promotions are available
- What new products should be introduced
- What outstanding issues require attention
Customer knowledge
Opportunity recognition
Priority focus
Visit outcome
Growth Intelligence
Know What to Sell. Where to Focus. What to Protect.
SalesGro Growth Intelligence turns outlet-level and product-level information into practical recommendations for the salesperson.
What should we do next at this outlet?
Protect Sales Before Stock Runs Out
Identify regularly purchased products that may soon require replenishment based on purchasing frequency, historical quantity and expected buying cycle.
Understand Regular Buying Patterns
Recognize outlet-level buying behavior by product, frequency and quantity for more relevant conversations and better replenishment.
Learn From Similar Outlets
Compare an outlet with comparable outlets to identify potential assortment gaps not visible from its own history alone.
Protect Must-Have Distribution
Identify when a Must-Have SKU expected for an outlet type, channel or segment is missing — and close the gap.
Protect the Core Assortment
Identify missing or declining Core SKU distribution that supports consistent category or customer performance.
Execute Focus Priorities
Match management Focus SKUs with outlets where they are relevant — not push every priority to every customer.
NPD
Put New Products Into the Right Outlets
New product distribution should be targeted, not random. Identify outlets with stronger potential based on outlet type, channel, related purchases, similar outlet adoption and sales potential.
Introduce the right new product to the right outlet.
Prioritization
Today’s Opportunities
1 · ProtectReplenishment PriorityExpected reorder cycle reached.
2 · Close gapsMust-Have GapRequired assortment for this outlet type.
3 · IncrementalPeer OpportunityFrequently purchased by comparable outlets.
4 · PrioritiesFocus SKUCurrent business priority and relevant to this outlet.
5 · FutureNPD OpportunityStrong fit with this outlet’s category profile.
Promotion connection
Connect Sales Opportunities With the Right Commercial Offer
Growth Intelligence identifies the opportunity. Promotion Management identifies the relevant commercial offer. SalesGro SFA enables salesperson execution.
Growth Opportunity
Relevant Promotion
Salesperson Recommendation
Customer Order
Field execution capabilities
Built Around Better Sales Execution
Visit planning
Planned and unplanned visits, route execution and coverage compliance.
Customer & product context
Customer information, history, product information and visit outcomes.
Order capture
Suggested orders, sales recommendations and promotion visibility.
Execution quality
Productive and nonproductive visits, missed visit visibility and collections where relevant.
Turn Every Sales Visit Into Better Business
Discuss how your team plans, prioritizes and closes outlet visits today.